Case Studies
Get results from proven strategies and performance based data. Our series of case studies show you the true value of working with Amazon experts.
How Listings Drive Sales
Listing Optimization improves sales from 64 a month to over 300 in less than 30 days.
National grocery brand unaware of Amazon sales
3-8 Sellers
No online sales strategy
Basic title
One bullet point
One photo
Limited description
No brand registry
High volume keyword research
Updated title to include primary and secondary keywords
Expanded bullet points to describe features, benefits, differentiators, and uses
Comprehensive description to provide details of product, brand story, and quality
Increase to 300 units per month, with projections over 400-a 500% increase
New revenue of $80,000 annually
Average best seller rank under 7000 (from 30,000)
0
%
Increase in sales
Brand Protection Suite
Defend your reputation, secure your trademark, and control your supply chain to protect your vision and goals.
This is a set of documents for any brand with supply chain issues.
Supply Chain Leaks
Broken MAP
Deflated prices
Unauthorized or unknown sellers
Wholesale Flow Chart-to simplify your inquiry process
Authorized Sales Agreement-establish contact information with all vendors
Wholesale Requirements-verification process to validate vender accounts
Seller Authorization-track information about your authorized accounts
MAP Policy-establish consistent prices for on and offline sales channels
Reduced authorized sellers from 8 to 1
Reduced time responding to inquiries to 5 minutes daily
Found unauthorized online sellers
Established consistent pricing for all channels
20
Authorized Sellers
Awesome Effects of Advertising
Advertising campaign optimization reduces costs from 78% to 15% in 7 days
Local grocery brand just starting on Amazon
Tried to learn Amazon independently
Lacked understanding of Amazon
Misunderstood the function of keywords
Spent ad budget trying to learn how PPC works
Believed Amazon could not be profitable
Scouting strategy for keyword research
Optimized listings using findings
Targeted niche keywords to align product with search terms
Optimized ad campaign for high performance and relevance
Decreased cost from 78% ACoS to 15%
Tripled sales from advertising
Lowered organic rank from 120,000 to under 40,000
0
%
Reduction in Ad Spend
The Power of Social Proof
Customer Service raises customer ratings over 14%.
Regional grocery brand with inconsistent Amazon sales
2-8 Unknown Sellers purchasing through distributors
No online sales strategy
No brand registry
3.8 average customer rating
Poor reviews about bugs and other inconsistencies
Established purchasing pattern of 30 days to ensure consistently fresh product
Requested removal of negative reviews
Commented and resolved issues from negative reviews
Merged variations into single listing
Implement requests to increase positive reviews
Established value added email sequence
Answered customer questions
Raised star review rating to 4.5
Doubled review count
Promoted 5 star review to top review
0
%
higher customer satisfaction
Value of Brand Partnership
Brand Partnership allows brand to launch on Amazon
Local health and beauty brand
Never sold on Amazon before
No experience on Amazon
Unsure if Amazon is a good fit
Fear of losing asset
Established clear contract between both parties
Enrolled into Brand Registry
Launched products on Amazon
Implemented the Cornerstones of Amazon Success
Ranked on Page 1 for primary keyword
Matched brick and mortar sales in first 30 days
Refined online strategy for long term scalability
0
Days needed to rank
benefits of Exclusivity
Moving to 1 exclusive seller results in 80% revenue increase year over year
National grocery brand
8 Sellers, reduced to exclusive
Celebrity name attached to product
Accepted all wholesale inquiries
Thought Amazon sales were acceptable
Poor listings without optimization
Minimal advertising
Sales based on brand name only
High performance keyword research
Analysis of competitors
Fully Optimized listing including lifestyle photos
Enrolled into Brand Registry
Implemented promotion strategy
Targeted advertising campaign
Created Brand Storefront
Enrolled in Subscribe & Save
Implemented Brand Protection Suite
Increase to 200 units per month, an 150% increase
Up 80% Year Over Year
100% uptime in PPC advertising
200% increase in Subscribe & Save enrollments
0
%
YOY Revenue Increase
Optimization
Protection
Marketing
Relations
Monitoring